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About us
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Xeno®
About Xeno
XENO is a brand studio for founders with a clarity problem. The ones who have built something different but haven't figured out how to show it yet.
We help you find it, own it and make it visible.
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Our approach
We start with who you are.
Every project starts with strategy. Uncovering your values, your positioning and what makes you different. The identity and everything that follows is built from that foundation.
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Process
A process you're part of.
Four stages. Collaborative from the start. You're in it the whole way.
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Achievements
Awards & Recognitions.
Work recognised across the industry since 2017.
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Our story
XENO was founded because I spent years hiding what made me different.
XENO comes from my surname, Xenofontos. It means foreign.
Most of my life I felt slightly outside of things. I spent years trying to fit in before realising the thing I was trying to hide was probably the thing I was meant to own. That’s where XENO came from.
I think a lot of brands do the same thing. They water themselves down to sound more credible, polished, or “right” for the industry. But the ones people remember usually own what makes them different.
That’s what we help uncover and build around.
