Noughts & Ones
A visual ecosystem where every sub-brand is distinct, but clearly part of the same whole. Brand strategy and creative direction for a Shopify studio that builds ecommerce the only right way.
Year
2025
Client
Noughts and Ones
Type
Brand Strategy, Creative Direction
Timeline
6 Months
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Project goal
Noughts & Ones had built a strong reputation as Shopify experts but their brand strategy and messaging hadn't kept up with the quality of their work.
Noughts & Ones built lean, custom Shopify stores. No bloat, no shortcuts, conscious of their impact. But their brand said nothing. We were brought in to fix that: uncover what made them different and build a strategy around it.
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The outcome
We built a brand system as flexible and scalable as the stores they build
The workshop uncovered one clear truth: Noughts & Ones were already building ecommerce the only right way. 'Built Different' became the strategic platform. Clear positioning, defined messaging and a brand architecture designed to expand into every service they offer. One idea. An entire ecosystem built from it.
A visual ecosystem where every sub-brand is distinct, but clearly part of the same whole. Brand strategy and creative direction for a Shopify studio that builds ecommerce the only right way.
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Projects
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50+ projects
