Vega Properties
A brand strategy, visual identity and website for a property developer with a dual mission — luxury homes for high-end buyers, proceeds funding housing for Veterans in Akron, Ohio.
Year
2024
Client
Vega Properties
Type
Brand Strategy, Identity, Web Design
Timeline
4 Months
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Project goal
Vega had a unique model and a powerful mission — but no brand that could speak to two completely opposite audiences at once.
A property developer in Akron, Ohio with an unusual USP — two luxury homes a year, renovated and sold exclusively, with proceeds funding housing for Veterans. The CEO, a veteran himself, wanted to transform the area and give back to those who served. High-end buyers on one side. A community mission on the other. They needed a brand that could hold both without losing either.
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The outcome
A brand built for two audiences and a mission that made both want to be part of it.
Vega launched with a clear identity that communicated exactly what made them different. The website converted visitors into serious enquiries. Social media presence grew post-launch, building recognition in the Akron market. Two exclusive homes a year, with purpose at the centre.
A brand strategy, visual identity and website for a property developer with a dual mission — luxury homes for high-end buyers, proceeds funding housing for Veterans in Akron, Ohio.
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Projects
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